Ending the Trade Together: The Role of Citizens in Fighting Illegal Cigarettes
South Africa is losing over R28 billion every year due to the illicit cigarette trade. The black market not only drains the public purse but also undermines health campaigns and destroys legal jobs.
The Role of Citizens in Fighting Illegal Cigarettes has never been more important. As buyers, voters, and whistle-blowers, citizens can help stop this growing crisis.
What Is the Illicit Cigarette Trade?
Illicit cigarettes are products sold without paying the proper taxes. Often, they are smuggled into the country, or produced locally without SARS oversight. They are sold cheaply, sometimes for as little as R10 per pack, far below the legal minimum collectible tax (MCT) of R26.22 per pack.
Learn how to spot illegal packs in The R26.22 Rule: How to Tell if Your Cigarettes Are Legal or Not and protect yourself from illicit trade.
Who Is SATTA and Why Their Voice Matters
The South Africa Tobacco Transformation Alliance (SATTA) is a coalition of legal tobacco growers, processors, and manufacturers. It has become a leading voice against the illicit trade and works to educate the public, inform policymakers, and push for enforcement.
“Buying a pack of 20 for less than the MCT means supporting illicit trade… Let’s buy legal and protect the legal tobacco industry.”
How the Trade Harms Public Services
Illicit trade deprives government of essential revenue. The billions lost annually could fund:
- Hospitals and clinics
- School infrastructure
- Social grants
- Police and SARS enforcement
A 2024 SATTA fact sheet shows that as illicit trade rises, legal cigarette sales drop — weakening the government’s ability to collect sin taxes intended for public services.
Citizens Are the First Line of Defence
The average person can spot illegal cigarettes using:
- Price: Below R22 is a red flag.
- Diamond stamp: Legal packs have a visible SARS diamond stamp.
- Retail source: Cigarettes sold from car boots, corners, or spaza shops at unrealistic prices are likely illicit.
SATTA’s campaign urges South Africans:
“If it’s too cheap, it’s not legal.”
The Role of Citizens in Fighting Illegal Cigarettes
This issue affects everyone, and that’s why The Role of Citizens in Fighting Illegal Cigarettes is so critical. Here’s how everyday actions can make a difference:
- Don’t buy cheap, illegal cigarettes
- Report suspicious sellers to SARS or SATTA
- Share awareness with others
- Support policy changes and vote for accountability
By taking these steps, citizens choke off demand for criminal networks.
Read our in-depth guide on the Roadmap to 2030: How South Africa Can Slash the Illicit Cigarette Trade for actionable policy steps and expert insights.
What to Do If You Suspect Illegal Cigarettes
SATTA provides an easy-to-use reporting portal on their website:
If you suspect illegal trade:
- Take note of location
- Describe the seller and product
- Estimate the price and brand
You can report anonymously. Every tip helps SARS and SAPS act faster.
Who Profits from the Illicit Trade?
According to Tax Justice SA and media reports, organised crime syndicates are often behind cigarette smuggling. Some local manufacturers may also be involved in under-declaring production to avoid taxes.
UCT researcher Corné van Walbeek notes:
“In a market with such a large illicit component, an increase in the excise tax becomes much less potent as a tobacco control tool.”
This undercuts both tax collection and public health efforts.
Health Risks: More Than Just Money
Illicit cigarettes are not regulated for content. They may contain:
- Excess nicotine
- Dangerous toxins
- Mould or contaminants from poor storage
A SATTA study revealed that South Africans are smoking more overall, but fewer are using legally monitored products. That’s a major risk to public health, especially among youth.
Jobs Lost and Farmers Hurt
Every illegal pack sold puts legal jobs at risk. South Africa’s legal tobacco sector has already lost thousands of jobs, from:
- Small-scale tobacco farmers
- Manufacturing workers
- Retailers and distributors
SATTA’s 2023 report shows a sharp decline in legal cigarette volumes, down from 20.5 billion sticks in 2013 to 13 billion in 2023.
Why Track-and-Trace Matters – and How Citizens Can Push for It
A track-and-trace system would allow SARS to monitor cigarette packs from factory to point-of-sale. Delays in implementing this system give illicit traders room to grow.
Citizens and civil society can pressure Parliament to fast-track legislation and modernise enforcement tech. SATTA calls for urgency:
“We support the idea to declare illicit trade a national priority crime.”
Discover how Track-and-Trace: The Technology That Could Stop South Africa’s Cigarette Smuggling can help dismantle the illegal trade network.
South Africa’s Missed Opportunity: The WHO Protocol
Shockingly, South Africa has not ratified the WHO Protocol to Eliminate Illicit Trade in Tobacco Products. This international treaty is designed to curb cross-border smuggling.
By calling on elected leaders to ratify and implement this treaty, citizens can align SA with global best practices.
Explore global solutions Could the WHO Protocol Be the Game-Changer in Fighting Illegal Cigarettes? and see how South Africa could benefit from adopting it.
Building Public Awareness: SATTA’s National Campaign
SATTA is taking the fight to the streets with the “Know What You Smoke” campaign. It includes:
- Community outreach in Gauteng
- School-based awareness drives
- Partnership with township retailers
- Media coverage on IOL, What’s On G, and more
The aim is to educate the public and create a culture of accountability.
What Needs to Change — and How You Can Help
Ending the illicit cigarette trade is not only SARS or SAPS’ job. It’s a shared national duty. Here’s what you can do today:
- Only buy cigarettes from legal sources
- Learn the signs of illegal packs
- Share this article to spread awareness
- Report all suspicious activity
- Back SATTA and civic initiatives
Ending the Trade Together Starts With You
The Role of Citizens in Fighting Illegal Cigarettes is not symbolic — it’s strategic. By changing consumer behaviour, demanding enforcement, and holding traders accountable, we can take back billions for South Africa.
Let’s protect our health, our jobs, and our economy — one pack at a time.
