In today’s digital marketplace, grabbing the number one spot on Google search is no longer a vanity milestone — it can decide whether your business thrives or struggles. A Backlinko study revealed that the top organic search result captures 27.6% of clicks, while fewer than 1% of consumers click on results beyond page one. For Gauteng businesses fighting for visibility, ranking high isn’t optional — it’s survival.
But what determines who secures that coveted placement? Of the many factors at play, domain authority (DA) remains one of the strongest indicators of a site’s competitiveness.